The UBTech Conference was held just ahead of – and slightly overlapping Infocomm in Las Vegas. Much like the 2012 conference I attended, this is primarily a domestic (US) event will little international representation. That’s a bit of a shame because it has potential to be a great international networking event. Especially since many university people from other countries attend Infocomm just down the road a couple of days later. And while it’s not strictly an AV/IT conference – the name University Business Technology indicates it’s aimed at a much broader audience, there is enough of interest to us AV/IT folk to warrant a visit.
This year there were over 900 delegates, so it was quite a big show. AMX sponsored an AV/IT Summit on the first day of the conference with about 50 delegates attending. In 2012 the mix seemed to be tilted towards the IT Director level, but this year is was much more like an AETM conference – many people with direct responsibility for an AV service operation. Discussions were lively and relevant and once again confirmed to me that US universities are grappling with the same challenges we are ‘down under’. Listening to the presentations and interactions at the Summit and later talking to delegates at the tradeshow booth, I believe we are at least as advanced if not more advanced in our approach to providing an efficient AV service in our universities.